Ina Fried

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Former Apple, Palm Executive Mike Bell to Head Intel’s New Devices Unit

While it isn’t going into detail about its plans for a new devices unit, Intel has tapped a leader whose expertise goes well beyond chips.

Mike Bell, who has been co-leading Intel’s mobile chip business, has experience building mobile devices and platforms from his days at Palm and, before that, Apple. (Bell was a speaker at our recent D: Dive Into Mobile conference.)

The new group will look at emerging technologies and product trends, including ultra-mobile products, Intel said. The move is part of a broader series of organizational changes being made by the company’s new CEO, Brian Krzanich.

“The group will be tasked with turning cool technology and business model innovations into products that shape and lead markets,” the chipmaker said in a statement to AllThingsD.

Word of the unit’s creation was reported earlier Tuesday by Reuters.

As for the mobile chip unit, it will be run by Hermann Eul, who had been co-leading it with Bell. Eul joined Intel as part of the chipmaker’s Infineon acquisition.

Intel has struggled to crack the market for the main processor inside modern smartphones, with Qualcomm, Nvidia, MediaTek, Broadcom and other ARM-based processors dominating.

While Intel has focused much of its efforts so far around Android, it has also been a big backer of several mobile Linux projects over the years.

Here’s the video of Bell’s interview at D: Dive Into Mobile:

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