HSN Enjoys a Mobile-Shopping Rebirth in the Digital Era
ST. PETERSBURG, Fla. — When Mindy Grossman took over as CEO of HSN Inc. five years ago, she was up against naysayers who said the Home Shopping Network would die in the digital age.
True, Home Shopping Network had a reputation of C-list celebrities selling rhinestone jewelry and miracle skin creams to couch potatoes. But digital hasn’t been the death of HSN, by any means.