Social Analytics Startup Awe.sm Targets CMOs With Latest Release
Awe.sm, a startup that aims to help brands determine ROI for their social media marketing efforts, released a simplified dashboard on Tuesday, aimed specifically at CMOs and non-engineering crowds. The tool helps marketers attribute tweets, Facebook posts and other social marketing efforts directly to conversions and purchases, without the need to assign company engineering resources to work with Awe.sm’s API.