Best Buy Works to Get Its Website Up to Snuff
As Best Buy Co. tries to turn around its consumer-electronics business, the retail chain is grappling with a website that the company concedes is a throwback to the digital Dark Ages.
The site provides skimpy details on the gadgets for sale and it has fewer and less-informative customer reviews than are available at rival sites like Amazon.com Inc. Best Buy’s site can’t customize merchandise recommendations for individual customers, and, until recently, if consumer searched for a high-end Nikon 5200 camera, Bestbuy.com would display a Nikon point-and-click camera instead.
