AT&T Takes Its Aio Wireless Prepaid Service Nationwide

AT&T plans to take its Aio Wireless brand nationwide next month, aiming to capture a bigger share of the no-contract cell service market.

The company already had its AT&T GoPhone sub-brand, but with Aio it is aiming to establish a more fully separate brand identity. The company’s logo color, however, has drawn the ire of T-Mobile, which last week sued Aio, alleging trademark infringement and unfair business practices.

AT&T has been testing the Aio brand in 11 southern U.S. cities, mostly in Florida. It launched in May in three cities — Tampa, Orlando and Houston.

It sells a range of phones and has three service plans, ranging from $40 to $70 per month.

“We invite customers across the country to switch to Aio and experience our first class service with no annual contracts,” Aio Wireless president Jennifer Van Buskirk said in a statement.