Chartboost Taps Chung-Man Tam to Help Its Ad Products Cohere

Mobile game ad network Chartboost announced today that it would bring aboard Chung-Man Tam as chief product officer, a pickup aimed at fixing the flow of its offerings for different-sized games companies.

Tam has advertising-product experience with both Yahoo and Google, where he spent two years on each side of that company’s 2008 AdMob acquisition. More recently, he spent one year each in mobile game development, at Sequoia Capital as entrepreneur in residence and as co-founder of Qwilt, a mobile photo startup.

In an interview, Tam said one of his main focuses was consolidating Chartboost’s various products into “one platform.” Currently, it’s possible for small companies that may start off only participating in the company’s general ad network to graduate to its offerings for bigger companies. But it requires a bit of unnecessary legwork, which Tam hopes to fix.

In other words, the notion is to grow with those game companies, while keeping them in-network.

Chartboost reports that it has about 32,000 games in that network, up from 16,000 six months ago. This year, it has tripled its staff to just under 100 employees. Many of those new hires are engineers who are now under Tam, who started last week.