John Paczkowski

Recent Posts by John Paczkowski

Commas, Zeros and the Number One: Apple’s iPhone 4S Event by the Numbers

As Apple events go, today’s was as heavy on metrics as any in recent memory, with newly installed CEO Tim Cook kicking off his presentation with a victory lap full of commas and zeros. Below, a rundown of the numbers trotted out.

  • Apple currently has 357 retail stores in 11 countries.
  • More than six million copies of OS X Lion have been downloaded through the Mac App Store.
  • That’s 80 percent more than Snow Leopard.
  • It took Lion two weeks to reach 10 percent of its user base. It took Windows 7 20 weeks to do the same.
  • The Mac is the number one best-selling desktop and notebook in the United States; it’s approaching 60 million users around the world, and its growth has outpaced the PC market every single quarter for the past 5 years.
  • The iPod, which launched 10 years ago, is still the number one music player in the world.
  • Apple has sold more than 300 million iPods to date. It took Sony 30 years to sell 220,000 Walkman cassette players. (Note: it seems Apple is a bit off on the Sony portion of this metric)
  • The company sold 45 million iPods last year alone, and almost half of purchasers bought for the first time.
  • iTunes is the number one music store in the world.
  • There are now 20 million songs in iTunes; over 16 billion songs have been downloaded from it to date.
  • The iPhone is the number one smartphone in the world.
  • 93 percent of the Fortune 500 companies are deploying or testing the iPhone.
  • The iPhone is number one in customer satisfaction.
  • J.D. Power has ranked it as the number one smartphone six times in a row.
  • Almost 1,000 K-12 schools have a 1:1 iPad deployment program.
  • More than 80 percent of hospitals in the U.S. are testing iPads.
  • 92 percent of the Fortune 500 are testing or deploying the iPad.
  • The iPad is the number one tablet in the world.
  • Three out of four tablets sold in the U.S. are iPads.
  • There have been 250 million iOS devices sold so far.
  • There are more than 500,000 apps in the App Store. More than 140,000 are designed specifically for the iPad.
  • Customers have downloaded more than 18 billion apps to date.
  • There are about 1 billion apps downloaded per month.
  • Apple has paid out $3 billion dollars to developers so far.
  • The iPod touch is the number one portable game player.
  • By December, the iPhone will be in more than 70 countries on more than 100 carriers.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus