News Byte

Engadget, Gdgt Veterans Peter Rojas and Ryan Block Get New Titles at AOL

AOL has found new jobs for Peter Rojas and Ryan Block. The two former Engadget editors, who went on to create the tech startup Gdgt, and then sold the company to AOL earlier this year, have become AOL’s VP of strategy and VP of product.

News Byte

Big Blog Bet, Round 2! Tiger Global Puts $50 Million Into WordPress.

It’s a big week for blogs: Tiger Global Management has invested $50 million in Automattic, the parent company of blogging platform Automattic founder Matt Mullenweg said Tiger is buying the shares from early investors and employees, but said the sellers will hold on to “the vast majority” of their Automattic holdings. The announcement comes days after Yahoo’s $1.1 billion acquisition of Tumblr (CORRECTION: A previous version of this story incorrectly reported that Tiger Global was associated with Tiger Management founder Julian Robertson).

The Most Important Person at Gawker Media Not Named Nick Denton Is Leaving

Gaby Darbyshire, Gawker’s chief grownup, operating officer and everything else, heads out.

Pop Culture Web Publisher BuzzMedia Lays Off 20 Percent of Staff, Restructures

The company behind sites like Spin and Idolator lets go of 50 people, plans to hire 25 others.

Tumblr Finally Gets Serious About Ads — By Hiring Someone to Sell Ads

Tumblr, which had long resisted ads, finally brings in a big sales guy: Groupon and Yahoo vet Lee Brown.

The Rest of MOG Finds a Home: Radio Chain Townsquare Buys Ad Network

The music start-up’s story ends with a $10 million sale.

Say Media Raises $27 Million and Gets Ready to Start Shopping

Have a Web site you’d like to sell? Matt Sanchez may be interested.

WordPress, Tumblr and Facebook: Threading Social Through the Blogosphere

As blogging platforms mature, social becomes a key element in success.

Is GigaOM Buying paidContent?

Om Malik won’t say. But we should find out soon.

BuzzFeed Bulks Up Again, With a Tech Section Run by Gizmodo’s Matt Buchanan

Another well-known writer for a site that used to specialize in other people’s writing. This one says he’ll write about “tech for humans.”