President & CEO
Major League Baseball Advanced Media

Bob Bowman joined Major League Baseball Advanced Media (MLBAM) as its first president and chief executive officer in 2000, following two years of work in the Internet space.

MLBAM, the interactive media and Internet company of Major League Baseball, was created in June 2000, when the owners of the 30 professional baseball teams voted to follow the recommendation of Commissioner Bud Selig and centralize all of baseball’s Internet and interactive media operations under one roof. MLBAM operates the official League site,, as well as each of the 30 individual team sites. It also develops, deploys and distributes the highest-grossing iOS app, AtBat, and manages live video content for dozens of clients. In 2012, MLBAM captured, encoded and distributed nearly 18,000 live video events.

An early cellphone user, Bowman had one giant phone that he carried during his days as Michigan state treasurer, and another mounted in his classic Blue Chevy Cavalier. He wonders if he was the only person to turn down an investment in both Netscape and AOL in the same year (1995).

Posts With Bob Bowman

“Reality Is the Second Screen,” Says’s Bob Bowman (Full Dive Video)

Some mobile learnings from one of the very first app developers.

WhatsApp, Snapchat and the Real “Second Screen” — 10 Things You Missed at Day Two of Dive Into Mobile

A quick catch-up guide to the second and final day of our global mobile conference. Boss Bob Bowman Is Still an Apple Man. But Samsung Is on Deck. (Video)

“The Samsung phone is quite a good Android phone,” said baseball’s digital guru. But Apple still makes him most of his money.

Dive Into Mobile Ready to Take Back Manhattan on April 15 and 16

Hurricane Sandy forced a change in plans, but we’ve rescheduled our mobile conference for April 15 and 16.

What Will Marissa Do?: Yahoo CEO Zeroes in on Search, While Her Ad Team Eyes Tech Upgrade Options

Free food and iPhones do not a turnaround make. Now it’s time for the hard part of remaking the Silicon Valley giant.

More Dive Into Mobile Speakers: Twitter’s Stanton,’s Bowman and Lady Gaga’s Manager Carter

Katie Jacobs Stanton of Twitter, Troy Carter of Atom Factory, and Bob Bowman of Major League Baseball Advanced Media join the Dive Into Mobile lineup.

Apple’s TV Remote of the Future? It’s Already Here, In Your Hands.

Apple’s plans for a super-duper TV remote involve the iPhone or iPad you’re already using.

Android Users Like Apps, But Don’t Like Paying For Them

Another volley in the app wars: A new study that says Google’s Android App Market is stuffed full of free apps, but has very few people will pay for.

Q&A: Boss Bob Bowman on Android Owners, Facebook Video and Apple's Subscription Rules

“The iPhone and iPad user is interested in buying content–that’s one of the reasons they bought the device. The Android buyer is different.”