70 posts and columns on brands
News Byte
Heads Up, Brands: More Than Half of U.S. Online Adults Expect You on Social
Social media managers, rejoice! More than half of Internet-connected adults in the U.S. expect — if not appreciate or even seek out — some sort of social marketing experience online, according to a Forrester Research report to be released on Tuesday. The report, titled “The New Social Technographics,” claims more than 75 percent of people in developed and emerging markets use social tools, and 62 percent aren’t bothered by brand messaging via those channels.
Twitter Acquires Social TV Tracker Trendrr
Another TV-focused acquisition for the microblogging social network.Why the Brilliance of Birchbox Is Also Its Biggest Challenge
The startup’s sampling model has worked great so far. But can it scale?Twitter’s Head of Music Departs for Nielsen VP Gig
The music partnerships lead has left the building.Facebook Director Kate Aronowitz Shifts to Head Brand Design
Brands! Meet your new head creative contact at Facebook.News Byte
Twitter Adds More Video Advertisers
Twitter is stepping up its video ads plans by adding a new list of advertisers to a program it has been tinkering with for the past few months, and giving the product a name: Twitter Amplify. New partners include Discovery, Time Inc. and Major League Baseball; they join previously announced deals with distributors like Fox and BBC America.Instagram Adds an Identity Layer — Which Could Be a Big Deal for Brands
Brand marketing opportunities abound in Instagram’s new “Photos of You” feature.Why Twitter Dropped Close to $90 Million on Bluefin Labs
Twitter wrote a big check for Bluefin’s social analytics service. Bluefin shows us why.Voices