John Battelle

Voices

Google vs. Facebook in the Battle of Affinity

Nate Elliott, Vice President & Principal Analyst, Forrester Research in Voices on August 21, 2013 at 11:28 am PT

So far, social sites haven’t been able to turn affinity data into anything particularly useful.

Eye to Eye

Tools for Taming the Media

Beth Callaghan in Eye to Eye on July 27, 2012 at 4:21 pm PT

Clay Shirky and John Battelle share their strategies for media consumption.

Google’s Plans to Promote Google+ in Search Get a Poor Reception

Liz Gannes in Social on January 10, 2012 at 12:32 pm PT

Some Internet thought leaders are none too happy about Google’s announcement today that it will prominently feature Google+ posts and users in search results.

Federated Media Promotes President and COO Brown to CEO, Replacing Battelle

Kara Swisher in News on February 2, 2011 at 3:00 am PT

Deanna Brown will become CEO of Federated Media Publishing, replacing Founding CEO John Battelle, the online media company said. Brown was brought in 18 months ago as president and COO, after stints at Yahoo, AOL and Scripps Networks Digital. Battelle will become executive chairman, as well as chief strategy officer.

Federated Media Makes Another Buy: Foodbuzz

Kara Swisher in News on November 17, 2010 at 6:00 pm PT

Federated Media Publishing, which recently bought a community platform aimed at parents, announced tonight that it was making another buy. This time, it is a food blog community site called Foodbuzz, as FM seeks to create large networks of niche content to better sell premium advertising. According to the site, it has exclusive deals to sell advertising for 4,400 independent food bloggers, making it a top food property.

Federated Media Snaps Up BigTent

Kara Swisher in News on November 2, 2010 at 9:00 pm PT

Federated Media, the San Francisco-based advertising and publishing network, has acquired BigTent, a platform hosting more than 15,000 communities, mostly made up of parenting groups, especially moms. Terms of the deal with BigTent, also located in San Francisco, were not disclosed. In an interview, FM CEO John Battelle said the move was to further strengthen its tools for both the advertisers and publishers it serves, especially to create better “content conversations.”

Viral Chart: The Web 2.0 Summit's "Points of Control"

Kara Swisher in News on August 29, 2010 at 9:00 pm PT

Here is a cool chart from the Web 2.0 Summit–what the O’Reilly Media and UBM TechWeb conference is calling “visual representation” of its theme of “Points of Control: The Battle for the Network Economy.” As it is described on its Web site, the map (which is the brainchild of Web 2.0 impresario John Battelle) chronicles “these shifting points of control–strategic chokepoints on an increasingly crowded board.”

Skype on a Plane? Please Don’t.

Peter Kafka in Media on March 11, 2010 at 1:46 pm PT

More and more airlines are adding wireless, which means you can now turn your seat into a flying videoconference room. But you shouldn’t.