Machinima

Machinima Looks Beyond YouTube for More Gamers, Partners With Twitch

Eric Johnson in Media on November 4, 2013 at 6:30 am PT

A new destination for the YouTube giant. But will the gamer-specific audience make a difference?

Today’s Giant Media Event, Brought to You — And Owned — By Google

Peter Kafka in Media on November 3, 2013 at 10:13 am PT

Remember when Google didn’t make or own content? Anyway, here’s the YouTube Music Awards, featuring Eminem and Lady Gaga.

Machinima, the YouTube Giant Looking for New Money, Is Also Looking for a New CEO

Peter Kafka in Media on November 1, 2013 at 8:43 am PT

Machinima is really big, but it’s not a really big business yet. Allen DeBevoise says he wants to hire a replacement to change that.

The People Who Bring You “Mad Men” and “Breaking Bad” Bet on YouTube Channel About … Dance?

Peter Kafka in Media on October 10, 2013 at 1:15 pm PT

One of the the first “funded” channels gets new backers.

Taking a Cue From “House of Cards,” Machinima Releases Its Next “Mortal Kombat” Series All at Once on YouTube

Eric Johnson in Media on September 26, 2013 at 9:00 am PT

Machinima to gamers on YouTube: Get over here and binge.

Machinima, YouTube’s Giant Gamer Network, Lays Off 10 Percent of Staff

Peter Kafka in Media on September 18, 2013 at 12:57 pm PT

The company has been looking for a big funding round for months.

YouTube: Gamers Watch a Ton of Our Videos, and They’re Actually Engaged

Eric Johnson in Media on July 1, 2013 at 7:00 am PT

Nothing shocking, but the white paper will probably put a few advertisers’ minds at ease.

Machinima Wants a Mega-Round. Who Wants to Invest in a YouTube Giant?

Peter Kafka in Media on June 20, 2013 at 7:00 am PT

It’s one of the biggest players on the world’s biggest video site. How much is that worth?

News Byte

Greycroft Adds New Los Angeles Partner: Mark Terbeek

Kara Swisher in News on March 20, 2013 at 5:30 am PT

Mark Terbeek is joining Greycroft Partners as a new venture partner in its Los Angeles office. He joins Dana Settle there, and will focus on online video. Terbeek comes to Greycroft from MK Capital, where his investments have included Machinima, ZEFR and Kontiki. Previous to that, he was co-founder of Jamcracker, an early software-as-a-service startup.