AllThingsD Week in Review: WhatsApp vs. Bullshit Metrics and Apple’s Tearjerker Ad

The Top 10 stories that powered AllThingsD this week, in one convenient post.

Tristan Walker’s Next Act: Building a Procter & Gamble for People of Color

The former Foursquare biz-dev boss has created Walker & Company Brands, whose first product is the Bevel shaving kit.

Powermat Acquires Finland’s PowerKiss, Stirs Up Wireless Power Standard War

Former rivals are teaming up.

Ross Went to Cannes and All You Yahoos Got Was This Internal Memo!

The word from France: Our focus is clear and our clients are wide-eyed.

BermanBraun’s Enters the Crowded Parenting Space, Offering “Mass With Class”

A new site aimed at “moms who happen to be parents.”

Yahoo’s Levinsohn Strategy Gets Some Lionizing in Cannes by P&G

The consumer goods powerhouse wants the Silicon Valley Internet giant to get more creative.

Hewlett-Packard CEO Meg Whitman Has a Lot to Say (Interview)

In her first in-person interview with AllThingsD since taking over at HP, she talks about cutting jobs, what she thinks about Oracle and what would happen if she were offered a White House job.

News Byte

Mobeam Banks Another $1.5 Million for Mobile Bar Code Technology

Mobeam has raised another $1.5 million in capital to work on a solution for point-of-sale systems at retail not being able to read bar codes from coupons on cellphone screens. In October, the company raised $5 million; in December, it inked a high-profile partnership with Procter & Gamble, and now adds new investor DFJ Athena, a Korea-focused venture fund affiliated with Draper Fisher Jurvetson, to the list. Previous investors include Yet2Ventures, Samsung Ventures and Mitsui.

The Mobile Coupon Is Broken and Procter & Gamble Has Found a Solution

Procter & Gamble thinks it has found a solution to distributing coupons on mobile phones.

News Byte

Amazon to Release Ad-Subsidized Kindle for $114

Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon, Target and Best Buy starting May 3. Ads will appear on the device’s screen saver and show up as a banner on the homepage, but will not appear inside books. Initial advertisers include General Motors, Procter & Gamble and Visa.

Almost Famous: Flowtown’s Ethan Bloch