Apple’s Tim Cook: The Full D11 Interview (Video)

Apple’s chief was happy to talk about taxes and even new hires and acquisitions. But when it came to new products, he was his usual coy self.



Apple CEO Tim Cook made his debut at D10 last year in his first major interview as the new leader of the iconic and powerful tech giant. Since taking over from industry legend Steve Jobs, Cook has faced an increasingly high-pressure market and intense competition from a range of rivals, most especially Google’s Android, as well as popular offerings from Korea’s Samsung. Before Jobs stepped down, Cook was Apple’s COO, headed the company’s Macintosh division, and played a key role in the continued development of strategic reseller and supplier relationships. Prior to joining Apple, he worked at Compaq and IBM.

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