Intel, AMD Set to Escalate Server Chip Fight

Intel Corp. (INTC) and Advanced Micro Devices Inc. (AMD) are overhauling their lines of chips for server systems at a rare time–just as corporate customers’ appetite for new technology finally seems to be improving.

The new technology is expected to allow computer makers to offer significant gains in performance over prior products, the typical pattern as the chip makers race to pack more features on tiny squares of silicon. But some key strategies of the longtime rivals are diverging.

Intel, by far the biggest supplier of the electronic calculating engines for computers, wants to push the x86 technology that originated in personal computers into the biggest servers on the market.

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