Kara Swisher

Recent Posts by Kara Swisher

Exclusive: Pinterest Closes New $27M Round With Andreessen Horowitz Valuing Start-Up at $200M

Pinterest, the infectious virtual bulletin board site, is poised to close a large round of funding — reportedly more than $25 million — with Andreessen Horowitz, which values the company at $200 million.

That’ll buy a lot of digital pushpins.

(UPDATE: Pinterest and Andreessen Horowitz confirmed the new funding, which is $27 million. The firm’s Jeff Jordan will join Pinterest’s board.)

In an interview, Jordan said that the amount of interest in Pinterest — get it? — was a big reason for the deal.

“People love the product, even though it is only in beta so far, with consumers who use it voraciously,” he said. “It’s elegantly social.”

Co-founder Ben Silbermann said the focus at Pinterest — which has only eight employees — was to “provide users with a place to discover and share in an inspirational way … we want to help people get in touch with their interests in real life.”

The start-up, which has no revenue to speak of yet and is still in invite-only mode, has become the hottest start-up of late in Silicon Valley, given its quick growth and compelling idea that has been called “experiential shopping.”

To me, it is just a really cool way of finding stuff of all kinds — from kids’ toys to inspiring quotes to travel tips — using a very savvy crowd of users via social visual bookmarking.

It’s kind of like Oprah on steroids, with users creating and sharing virtual collages on the handsome and easy-to-use site. Others can than “re-pin” them and great stuff rises in rank.

The site has previously raised $10 million from Bessemer Venture Partners, valuing the company at $40 million.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik