Arik Hesseldahl

Recent Posts by Arik Hesseldahl

The End Is Here Before the Beginning for Beyond Oblivion

Beyond Oblivion, a New York-based music start-up is shutting down before even launching a product, having burned through some $87 million worth of funding, according to a report in the Financial Times (link goes to a story behind a paywall). Backed by investments from News Corp. (which also owns this Web site), it had sought to bundle the service with hardware and charge a flat fee, but had trouble selling recording labels on the idea.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus