Arik Hesseldahl

Recent Posts by Arik Hesseldahl

The End Is Here Before the Beginning for Beyond Oblivion

Beyond Oblivion, a New York-based music start-up is shutting down before even launching a product, having burned through some $87 million worth of funding, according to a report in the Financial Times (link goes to a story behind a paywall). Backed by investments from News Corp. (which also owns this Web site), it had sought to bundle the service with hardware and charge a flat fee, but had trouble selling recording labels on the idea.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web