Peter Kafka

Recent Posts by Peter Kafka

Twitter’s Ad for Its Ads (Video)

Twitter is formally launching its very-long-in-the works self-serve ad platform today. This is one of those “thing we announced was coming a little while ago is now here” announcements; no news here. But the video they’ve created to explain how self-serve works is worth two minutes, if you care about digital ads and/or Twitter’s prospects:

Simple, right? And if it works the way the narrator dude pitches it, then this is an important launch for Dick Costolo and company: They’ll get an engine that brings in small dollars from a really big group of advertisers — just like Google’s AdWords. Meanwhile, Twitter ad guy Adam Bain can work on courting a small group of advertisers with really big dollars to spend on other campaigns — just like traditional media companies.

(Department of Nice Touches notation: While Twitter is deeply integrated into Apple’s mobile platform, the ad doesn’t call out the iPhone by name. But the audio cue when they mention mobile makes it clear what they’re thinking about.)

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work