Google Ventures Bets on Mobile Ad Start-Up Adelphic

Adelphic Mobile, which promises to help advertisers target their mobile ads, has raised a $10 million round led by Google Ventures; Matrix Partners, which led a $2 million seed round last year is back, as well. Adelphic’s co-founders hail from Quattro, the mobile ad company Apple bought in 2010 and turned into iAd.