What Your TiVo Was Missing: Ads From Best Buy
TiVo (TIVO) this morning announced a multi-part deal with Best Buy (BBY) that includes the development of a special version of the TiVo player that would include specialized content–oh, okay, advertising–from the electronics retailer.
Or as the release puts it: “Best Buy intends to utilize TiVo’s robust platform to deliver educational and marketing messages directly to consumers.”