So Many Mobile Applications to Choose From, So Little Time
As the offerings in Apple Inc.’s (AAPL) App Store swell to nearly a million free and paid applications, the abundance and variety of apps is both a blessing and a curse for consumers.
While there is an app to match nearly every desire, finding exactly what you want in the App Store can be a daunting project–so much so that it’s now considered good business simply steering users toward what they’re after.
Appolicious Inc., which uses a Web-based service to do just that, has raised $1.5 million from Apex Partners, after having raised a seed round of $500,000 from the same firm in May.
“In the real world, you just turn to your buddy and say, ‘What’s the best app for football scores?’ That’s what Appolicious is,” Chief Executive Alan Warms said.
