LinkedIn Wants Users to Connect More
If LinkedIn Corp. wants to avoid being swamped by social-networking giant Facebook Inc., it will have to convince users like Jackie Nejaime to log in more often they do now.
Ms. Nejaime, a San Francisco real-estate agent, uses LinkedIn to stay in touch with her 183-person network, check out job prospects and see if someone might be interested in one of the homes she’s selling. But she typically logs in only a few times a month because she says the site lacks features.
“I would like to get more use out of it,” said Ms. Nejaime “I just don’t know how.” By contrast, the 47-year-old says she uses Facebook every day to touch base with friends and professional contacts.
