Tiger Woods Apology Boosts His Standing Online

Tiger Woods may have more atoning to do with Elin Nordegren, but a preliminary pulse-taking online suggests that at least some of his fans are coming around.

The golf star apologized Friday for his infidelity and the ensuing sex scandal, and according to Zeta Interactive, a New York digital-marketing firm that measures online reputations, that helped boost his ratings.

As of 2:30 p.m. ET, about three hours after his televised press conference, the positive rating for Mr. Woods had increased to 68 percent, up from 51 percent, Thursday morning.

His remarks, which included his admission that he cheated and an apology for “irresponsible and selfish behavior,” lifted him above other celebrities with positive ratings in the 50s, such as Michael Vick (55 percent) and Lindsay Lohan (52 percent). He’s now ahead of David Letterman (61 percent) and Jay Leno (57 percent).

Read the rest of this post on the original site

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »