Yodle Writes The Book on Local Online Advertising
Five-year-old Yodle Inc. competes with a number of venture-backed companies vying for a slice of the local online advertising market. But the start-up has found a way to position itself ahead of the pack.
It’s written the book on local online advertising.
Due in bookstores on April 12, “Local Online Advertising for Dummies” is Yodle’s ambitious effort to establish itself as a clear leader, if not educate small and medium-sized business how to advertise on the Internet.
The 384-page book, written in part by Yodle executives, isn’t shy about promoting the company. A note on the cover says, “Inside–find out how to get a $100 advertising credit from Yodle!” With that type of blatant self-promotion, a reader can’t help but wonder how much bias is in the book.
