Can Chris DeWolfe's Mindjolt Find the Next Great Videogame Developers?
As a co-founder of MySpace, Chris DeWolfe helped undiscovered musicians harness social networking on the Internet to find fans. Now he’s trying to do the same thing for undiscovered videogame developers.
After leaving MySpace last April, DeWolfe has resurfaced as the CEO of MindJolt Inc., a San Francisco-based company that he acquired several months ago with the backing of Austin Ventures for an undisclosed sum. MindJolt helps small game makers – such as one- or two-person programming shops – with tools to promote themselves to consumers on social networking sites.
That leaves the game makers more time to focus on the creative challenges of making games, while MindJolt operates key features like the “leaderboards” that allow players to show off high game scores and the virtual currency system used by players to buy in-game items like fancy uniforms and powerful weapons.