Comparison Shopping Online Is for Small Businesses Too
Efficient comparison shopping is a major benefit for consumers who purchase products online. A new start-up, TransFS LLC, is seeking to bring similar benefits to small businesses.
TransFS, which stands for Transparent Financial Services, is starting with providing merchants a comparison of credit-card processing companies. To back its business, TransFs raised $510,000 in seed funding from Hyde Park Angels, Dave McClure’s 500Startups and other, unnamed angels.
“It’s really complicated because there are a lot of providers,” said Sean Harper, co-founder and chief executive of TransFS. “No one knows how they stack up with each other with respect to reputation and capabilities and pricing rules, which are always negotiated.”
