Time Inc. Hires Digital Chief
Time Inc. hired former Nokia Corp. executive George Linardos as the new head of digital marketing at the magazine-publishing unit, the company said Tuesday, a move that is likely to affirm the magazine company’s conservative approach to distributing titles like Time, People and Sports Illustrated on tablet computers.
Previously a vice president in the mobile-phone maker’s media division, Mr. Linardos will be responsible for increasing sales of Time Inc.’s digital products at a critical time. Magazine publishers are grappling with how to serve the small but fast-growing audience tablet audience while hanging onto more lucrative print readers.