Viacom Says Netflix Isn’t Hurting Nickelodeon Ratings
Viacom, which has seen ratings decline at its Nickelodeon cable channel, doesn’t think it is losing eyeballs to Netflix, which offers an array of kids programming, including Nickelodeon shows like “Dora the Explorer.” Viacom CEO Philippe Dauman, speaking during the company’s earnings call this morning, continues to argue that the ratings decline stems primarily from a Nielsen miscount. Viacom saw revenue increase 3 percent for Q4, while earnings dropped 5 percent.