Activision Warns on World of Warcraft
Despite a strong first quarter, Activision Blizzard Inc. said its cash cow World of Warcraft fantasy game is losing subscribers, and new videogame consoles may not lead to the sales growth some investors expect.
Bobby Kotick, Activision’s chief executive, said that while the videogame maker started the fiscal year on a good note, “we now believe that the risks and uncertainties in the back half of 2013 are more challenging than our earlier view, especially in the holiday quarter.”