Peter Kafka

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Mark Zuckerberg Really, Really Wanted to Work With Sam Lessin

Facebook’s acquisition of online storage start-up Drop.io last week looks like the standard-issue “acqhire”: Big company buys a small company because it wants its employees, but doesn’t really care about the business they’ve built.

The difference here? Apparently, Mark Zuckerberg really, really wanted to work with Drop.io founder Sam Lessin. That’s why Facebook not only gave Lessin’s investors a return on their money, but paid for the deal with Facebook stock instead of cash.

People familiar with the transaction tell me that Drop.io’s investors–primarily DFJ Gotham and RRE Ventures–ended up with something close to double the $10 million they put into the company over the past two years, and that they were paid out in common stock.

At one point in Facebook’s history, that wouldn’t have been remarkable. But as Facebook has shot up in usage, employee size and valuation, its managers have become loath to hand out shares in advance of an IPO.

For instance, after the company bought Hot Potato and founder Justin Shaffer this summer, there was some sotto voce grumbling from investors that only Shaffer received Facebook equity, while his backers got cash.

With the exception of the payment, the Drop.io deal looks very similar. Like Shaffer, Lessin will move from Brooklyn to Palo Alto to work at Facebook headquarters. And like Hot Potato, Drop.io will be shut down.

So what makes Lessin worth precious Facebook shares?

We know that Lessin and Zuckerberg have been tight since they met at Harvard ( Caroline McCarthy has more on that here). Perhaps as important: I’m told that prior to the deal Drop.io had begun work on a new product that was meant to supplant its consumer-facing storage service. (UPDATE: Samuel Clay, via Twitter, suggests that Drop.io was working on a “a wrapper for [content delivery networks]. Auction-style bidding for lowest cost delivery of content.”. That synchs up with what I’ve heard. But if true, not sure it explains Zuckerberg’s interest.)

Love to know more, but Facebook and Lessin are staying mum for now.


comments so far. Add yours.

  • http://www.facebook.com/profile.php?id=602461021 David Stazer

    FWIW – Facebook serves an obscene amount of data — for example, they are the largest photo site out there. “Auction-style bidding for lowest cost delivery of content” would probably save them tens of millions of dollars a year, at minimum. Not to mention that getting enough bandwidth is a barrier to scaling their business.

    For a case study, look at how much time and money Google puts into buying bandwidth (both dark fibre and, i bet, through real-time auctions). The scale of Google’s content delivery network is probably the difference between deadly and decent margins at YouTube.

    It’s not glamorous, but if Facebook wants to compete at Google’s scale, it’ll need cheap bandwidth, and auction-style bidding on content delivery gets them that.

  • http://mediamemo.allthingsd.com/ PKafka

    Right, and those data needs are only going to increase, as FB ads more users, pushing more stuff into and through the network. But the more I hear about this deal the more I believe this was for talent and not tech.

  • http://twitter.com/hyounpark_AG Hyoun Park

    Think about “auction-style bidding” that is scalable and applies to the multiplicity of content types all over Facebook. It makes a lot of sense if that’s the case.

  • http://www.facebook.com/profile.php?id=602461021 David Stazer

    Good point. But you need the talent to build the tech, so they’re intertwined.

  • Anonymous

    Let’s be honest here and say the Drop.io has/had no experience in the CDN game and the expertise of a consumer facing file sharing service (pivoting from extremely private to ‘oh whatever’ in a matter of 6 months) has to bearing on what FB is doing or will do.

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