Web Users Take Dim View of Paywalls, Ignore Ads, Study Confirms

As news outlets struggle to find a revenue model online, a new study suggests how daunting it will be to persuade users to pay for content. Only 7 percent of Americans who get their news online say they have a favorite news source that they would continue to visit if that site put up a pay wall, according to an annual report on U.S. journalism from the Pew Research Center. The center, which describes the outlook for the online-news business as “grim,” also found that the vast majority of people–81 percent–don’t mind Web advertising. But they also don’t engage with it; almost as many said they never or hardly ever click on ads online.

Read the rest of this post on the original site

Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »