Google Wants to Make Online Display Ads "Sexy"
Google (GOOG) has long dominated Web search, and the advertising it generates. But the company has vowed to build a major business in the parallel market of online display ads, and on Tuesday laid out some predictions about how that business will evolve.
Search ads tend to be simple text links that pop up next to the results of a query. Display ads are larger, typically appearing on websites as banners, though sometimes spiced up with video or animation.
During a presentation during the IAB advertising conference, Google executives said the medium will become much more engaging. In past years, display ads were “static” and it was “tough to engage Madison Avenue’s most creative minds,” said Barry Salzman, a Google managing director for media. Now “display is bringing ‘sexy’ back.”
