LeBron James Gets a Jump on the Season, With an Assist From the Internet
LeBron James and the Miami Heat will usher in the new NBA season tomorrow night by playing the Celtics on TNT. But James and Nike got a head start on the season today, with help from YouTube and the rest of the Web.
Apologies for this, but it is indeed a slam dunk: James and his shoe company have a new ad to show off, and the Internet wants to see it, then talk about it. Google tallies 58 stories so far about the new ad. Make that 59….
