Gawker's Nick Denton: See, You Ingrates? This Is What We're Trying to Do (Video)

Gawker Media’s Nick Denton has spent much of the week responding to whiny readers and armchair Web designers who don’t like his sites’ new look.

If you didn’t know any better, you’d think the publishing impresario was feeling just a titch…defensive.

But Thursday night, Denton hosted a gathering of 100-plus chitty-chatty newsish media types at his SoHo loft, and there he seemed quite confident again. Midway through his cocktail party, he dimmed the lights, clambered up on a windowsill and toasted his sales team, his technical team and his writers. As well as former New York congressman Chris Lee.

And then he played us this movie, which shows quite clearly what he’s trying to do with his properties. He wants to morph them from “blogs” into something more ambitious, but also older: He wants them to be like TV.

A Day in the Life of Gawker Media – FINAL from source/record on Vimeo.