Lauren Goode

Recent Posts by Lauren Goode

CES 2012: Snooki and Bieber Are In, Gaga Is Out!

One thing the annual Consumer Electronics Show is known for — aside from all the electronics and promises of life-betterment they bring — is the smattering of celebrities who have been roped into doing product promotions or are going for some TMZ-friendly Las Vegas fun.

This year, none other than Justin Bieber is scheduled to stop by the event, while repeat attendee Lady Gaga is not.

And CES is also about to get Snookified.

Lady Gaga first appeared at CES in 2010, when it was announced she would be taking the role of creative director at Polaroid. Attendees and members of the press went a little goo-goo for Gaga, who certainly livened up the event. At last year’s show, the Lady of the hour again appeared at the Polaroid booth, and unveiled three new products (two of which, we reported earlier, have yet to hit the market, as is not uncommon for some of the products showcased at CES).

A spokesperson for Polaroid said Lady Gaga is still currently creative director for its Grey Label line, but is not scheduled to be at CES this year due to her demanding schedule.

So, let’s get to Bieber. The 17-year-old singing sensation is scheduled to appear at a booth for TOSY, a Vietnamese robotics company. I’ve been told he is not doing interviews, so all the 14-year-old girls out there wishing they were the Tavi Gevinson of consumer electronics coverage can hold off on bombarding the CEA with requests for press badges.

On to Snooki: The pint-sized “Jersey Shore” star will be there, not for high-tech tanning beds or electronic Bumpits, but to help hype iHip, a maker of audio accessories. Snooki, a.k.a. Nicole Polizzi, is hosting a fist-pumping VIP party at the Planet Hollywood Hotel and Casino during the week, and will also be making appearances on the floor of the Las Vegas Convention Center.

Other celebs expected to be in attendance at the big show: Actress Eliza Dushku, who will be at the show as an ambassador for the Entertainment Matters program sponsored by Variety magazine and Ericsson; 50 Cent will announce new audio products through his company, SMS Audio; fitness guru Jillian Michaels will kick things off at the Sports and Fitness TechZone; Dennis Rodman is going as part of the launch of Paltalk’s Firetalk (and at 6’6″ won’t be hard to spot on the floor); and actor Seth Green will appear at the booth for Shodogg, a service for controlling video-watching across multiple screens, using a smartphone (we can’t hardly wait!). Finally, Ludacris will be there, representing SOUL Electronics.

Last year, “Survivor” star Jeff Probst made a CES appearance, during which he gave some tips on how to — heh — survive the show. Probst did, in fact, survive, but won’t be making it this year.

More notable names are likely to appear, but whether there will be anyone big enough to drown out the buzzing, pinging and ringing of the electronics — and the shrill sounds of Biebermania — is still to be determined.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik