When Page Views Are Not Unique
Readers may click through your slideshow, but they’ll hate you a liiitttle bit more than they did when they got to the site. And I bet they’ll feel the same way about whatever advertiser was unlucky enough to get stuck on the page with some stupid thing that a reporter did with a little bit of hate in his heart and fingertips.
— The Atlantic magazine reporter Alexis Madrigal, in a story called “The Pernicious Myth That Slideshows Drive ‘Traffic'”