45 posts and columns on Ad Tech

Google, Facebook Call an Ad Tech Truce: DoubleClick Is Coming to the Facebook Exchange

in Media on October 18, 2013 at 12:54 pm PT

Facebook is going to start selling ads to Google’s advertisers. Why?

Facebook Brings Ad Tracking to Your Phone

in Media on October 16, 2013 at 12:03 pm PT

And starts competing with its ad tech partners, too.

Digital-Ad Vet Mike Barrett on Facebook, Ad-Tech IPOs and a Cookie-Free Web (Q&A)

in Media on October 14, 2013 at 8:34 am PT

One of the Web’s best-traveled salesmen — and most popular board members — drops some knowledge.

Rocket Fuel’s IPO May Boost Ad Tech

in Media on September 20, 2013 at 5:13 am PT

A bad summer for ad tech stocks could be improving this fall.

News Byte

Rocket Fuel Bumps Price for Ad Tech IPO

in News on September 18, 2013 at 7:04 am PT

Ad tech startup Rocket Fuel, which expects to start trading on the Nasdaq on Friday, has bumped up the price of its coming IPO. The company now plans to sell four million shares at a range of $27 to $29; last week, it had pegged its range at $24 to $27.

More Tech IPOs: Criteo Files, and Rocket Fuel Is Ready to Start Trading Friday

in News on September 18, 2013 at 3:15 am PT

Investors said “no thanks” to ads-plus-tech this summer. Let’s see if they’ve changed their minds.

What Ad Network Problem? Vungle Raises $6.5 Million for Mobile Video Ads.

in Media on August 15, 2013 at 4:30 am PT

The stock market isn’t excited about companies that sell mobile ads or video ads. Vungle sells both, and it says it’s doing well, so it’s raising more money anyway.
vungle screenshot

AOL Makes the Biggest Buy of the Tim Armstrong Era: $405 Million for Adap.TV

in News on August 7, 2013 at 4:05 am PT

Tim Armstrong hasn’t bought anything for a couple years. Now he’s making his biggest deal yet, for a Web video tech company you probably haven’t heard of.

News Byte

YuMe Video Ad Network IPO Prices Below Expectations

in Media on August 6, 2013 at 6:23 pm PT

Another video ad network is set to go public, and investors don’t seem to be excited about this one, either: YuMe, which will start trading on the NYSE tomorrow, had hoped to sell its first shares at $12 to $14 a piece; instead, the company reportedly got $9 a share. In June, video ad network Tremor also priced below expectations, and its shares fell on the first day of trading and haven’t recovered.

The Real Story Behind Publicis + Omnicom Has Nothing to Do With Tech

in Media on July 29, 2013 at 6:12 am PT

Ad tech veteran Dave Morgan explains.

AOL Plans First “Programmatic Upfront”

Yahoo Acquires Mobile Ad Tech Startup Admovate

Greycroft Keeps Betting on Ad Tech, Adds New Partner John Elton

in Media, July 2, 2013 at 6:00 am PT

Tremor Video Kicks Off a Web Ad IPO Wave, but Wall Street Isn’t Excited

in Media, June 27, 2013 at 3:00 am PT

Fueled by Facebook Exchange, Triggit Raises Another $6 Million, This Time Via Debt

Think Ad Tech Is Hard to Understand? Try “Marketing Tech.” Terry Kawaja Wants to Help.

in Media, May 8, 2013 at 12:51 pm PT

The New York Times Posts a Help Wanted Ad for a Sales Boss

in Media, April 2, 2013 at 1:39 pm PT

Another Big Ad Tech Bet? Yup: DataXu Raises $27 Million.

in Media, February 7, 2013 at 4:49 am PT

Sales Talks Fell Through, So Ad Exchange AdBrite Shuts Down

in Media, January 28, 2013 at 11:51 am PT

Akamai Sells Its Ad-Targeting Business to MediaMath

in Media, January 24, 2013 at 5:21 am PT

Ad Buying Platform Trade Desk Bulks Up With COO Hire

in Media, January 16, 2013 at 11:11 am PT

Non-Bogus Video of the Day: Solve Media Revives Rube Goldberg

in Media, December 19, 2012 at 6:02 am PT

MediaMath Buys Mobile Game Ad Buyer Tap.Me

Facebook Exchange Will Be Big, but Not Big Enough to Stop Slowing Web Ads

in Media, November 26, 2012 at 5:34 am PT

Why the Ad Tech Guys Are Going Nuts About Facebook Exchange, and Why That Matters

in Media, October 5, 2012 at 3:00 am PT